Recognition, transformation, and maintenance of organizational culture: fostering excellence in the development of futsal athletes at Minas Tênis Clube

Organizational Culture and Futsal Athletes Development

Resumo

Aim: Understanding the dimensions of organizational culture and how they influence a sports club's management is fundamental to achieving sustainability in sports excellence. Through an intrinsic case study, this paper aims to understand how the organizational culture of a futsal department in a multisport club was transformed and sustained by its members. Methods: The participants were a General Manager, a Head Coach, and a Youth Coach, all with over 20 years of experience in the club. A collective timeline, individual interviews, and focus groups were used for data collection. Data were analyzed using thematic analysis. Results: The results revealed that leaders, learning experiences, competitive results, and articulation and fixation mechanisms were identified as drivers of cultural transformation aimed at the holistic sports training of young athletes. Conclusions: The research highlights that strategies such as socializing new members, aligning recruitment with organizational culture, and involving families in the sports development process can promote an environment that fosters the transmission of organizational values and beliefs.