Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
AbstractThis study has the objective of describing a pedagogical experience with Physical Education students taking the Sports' Science course at the Faculdade de Motricidade Humana, in Portugal. For such purpose, a sociocultural frame of reference, as well as 'dense description', are used as a start point, which characterises an eminently qualitative discussion. In the pedagogical experience, two commercial ads were analysed. In one of them, the image of the body is associated to a new shopping mall, while in the other a women's football league is advertised. The analysis of images and messages spread by media is essential for the students to make a critical interpretation of such productions and have an effective intervention in the future. From the analysis of commercial ads, elements were identified which compose the building of sense and lead the reader to support the advertised idea. The pedagogical experience resulted in a reflection on the making up of commercial ads and a questioning of social relations.