“Sailing is necessary, living is not necessary”: risk in the active lifestyle discourse
AbstractIn this paper, I discuss the emergence of the current notion of risk, the different epistemological approaches to it and how they appear in the active life discourse. With this aim, I take as a reference the Agita Sao Paulo Program, which is mentioned by WHO as an exemplary physical activity promotion initiative. This program, though, is founded on a realistic perspective of risk, disregarding sociocultural determinants of physical activity, which is taken as the solution for complex public health problems. Aiming at promoting active lifestyles, the program follows a rationale that is built up towards consensus regardless of socioeconomic differences, demonizing sedentariness and blame sedentary people; moreover, it takes rationality as the inspiring muse of human behaviors.